Supermachine Studio's Blog

May the SUPER force be with you again

Posted in shout by pitupong on December 24, 2013


“10 Cal Tower” a playground for SCG 100 year

Posted in 2013_SCG_10 Cal Tower, Architecture by pitupong on December 18, 2013


Design: Supermachine studio team

Design team: Pitupong Chaowakul with Sujinda Kawkum, Mint Mintly

Client: Siam Cement Group

Location: Bangsaen, Cholburi, Thailand

Completion: Q3 2013

The project is part of the celebration of Siam Cement Group (SCG), the biggest construction materials producer in Thailand, for the company 100 year anniversary. Supermachine Studio and 2 other renowned Thai architects are invited to propose a public facility which will be realized dedicating for a community in Thailand. All 3 projects are fully sponsored by SCG. The other 2 architects are to design a library and a multi-purpose pavilion while we are to do a playground. The site finally chosen is Bangsaen, the coastal town 100 km. east of Bangkok.

10 Cal Tower: Our interpretation of a “playground” is not those multicolor fiberglass tubes with steel ladders attached with nylon net for the kids to jump around with and parents stand watching near by. But “playground” is for us a place where parents and kids can spend time and play along together. The place should be for the grown ups to play as well as the small ones. It should be a place to reinforce the relationship between family members not just a facility for the youngsters to use actively and the adult left aside being passive.

The space where adults and kids and meet actively in our vision is a monolith concrete labyrinth staircase that offers many possibilities for children and adult to wander around. The tower offers some tens combinations of routes for families to redefine their relationships. The tower is name after the energy one will use to travel up the structure. Walking with normal speed from bottom to top of the tower will consume 10 calories.

Being placed in the tree line beside existing public park, the spiral staircase will perform as observation tower overlooking the sport activities happening in the park as well as the sea slightly further. The tower also allows existing and new plantation to penetrate to its voids. Through time it will be camouflage into crowns of trees letting people travel up and down to explore their relationships with green.



side elevation

Mercury Ville is completed

Posted in 2013_Mercury Ville by pitupong on December 18, 2013

Mercury-7422smallMercury Ville, the shopping mall on Chidlom Rd., Bangkok. is completed. Most of the works are done. We are now waiting for the shops to complete their interior for construction. Very soon, we will place the set of completed images on this site.

Vespa Gallery, Bangkok (***Complete Images)

Posted in 2013_Vespa Gallery by pitupong on November 28, 2013


Location: Sukhumvit 24, Bangkok, Thailand

Area:690 M2

Completion: 2013

Owner: Vespiario(Thailand) Co.,Ltd.

Design: Supermachine Studio

Design Team: Pitupong Chaowakul with Korakot Meesatien, Yupadee Suvisith and Jetsada Phongwasin

Contractor: New Siam First

Photograph: Pitupong Chaowakul

With the consistent economic growth, Asia has become the strong market for a beloved brand of scooters, Vespa. The Italian brand has been investing heavily on the manufacturing and sale facilities in the region including building factories, upgrading and expanding showrooms. Vespa Galleria is one of the first pilot projects of its type in the region. Being more than just showroom and sales space, Vespa Galleria includes scooter showroom, merchandise shop, scooter service and small exhibition space into one.




For Bangkok branch, the given concept is tweaked away from being a little “corporate” to a more playful space by using curved brick wall mixing with graphics of different generation of Vespa advertisement posters. Entering through the framed display box, the main sales space remains bright white as requested from the brand. The new models of scooters are main display in radial on the ellipse stand.  Deeper inside, the space is curved continuously into the “Vespa Green” exhibition showing collection of old and special edition of Vespa scooters.

For us, designer, “Vespa”, with its long history, is more than just a scooter. It is a culture, a life style. We try to add different dimension of Vespa into the project. Behind the sales counter, the bricked wall becomes the scooter walls. Hundreds of tiny models of Vespa are sticked on to it creating the back drop for the full size one in front. Above the counter, we install the big cylinder lamp custom made from the blown up vintage Vespa advertisement.

Suburban Dream, Protein Journal

Posted in Publication, Writing by pitupong on October 2, 2013

Suburban DreamOur super small thought for Protein Journal (UK); Suburban Dream. We wrote: A Super Gym. Hovering over the typical Asian sprawl of gated community, a Super Gym is a new connection from one village to another. It is a place where want-to-be healthy stressful middle classes meet. Everyone is sweating but constantly smiling. The gym is not a last century stacking rooms but cluster of open and close space that frequently reorganizes itself. It has everything from swimming pool, library, biking track to rugby field. It is a city in itself but only made for people to meet while sweating.

RU-YERB, Green strategy for Thailand’s urban trees for ASA Change 2013

Posted in 2013-ASA Change, proposal by pitupong on April 30, 2013


Design Team: Pitupong Chaowakul with Korakot Meesathien and Sujinda Khawkam

Ru-Yerb (inverse in Thai of Love-You) is a conceptual project of ASA Change 2013 aiming to address the contemporary urban problem in Thailand, in our case the electrical lines and pedestrian trees. With our long frustration on the city’s easy attitude on cutting down trees that are taller than electrical lines, we come up with an idea that allow the lines to go through the trees more safely. Ru-Yerb is a double skin insulator in which the inner skin shield group of wires from touching tree leaves while the porous outer skin attached to tree branches allows small animals access for inhabiting. By creating network of safe passages for wires to go through city trees, big city in Thailand will be able to see big trees growing along side with skyscrapers.

f6 f6b

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BU Student Union Construction

Posted in 2013_BU_Student_Acitivity_Center, Architecture by pitupong on March 29, 2013

panoramaVery very very close to completion, the Bangkok University Student Union.


TUKCOM Sriracha

Posted in 2012_TUKCOM Sriracha, Architecture by pitupong on February 28, 2013


TUKCOM I.T.mall  Sriracha

Design Team: Supermachine Studio

Pitupong Chaowakul, Suchart Ouypornchaisakul, Santi Sarasuphab, Nuntawat Tassanasangsoon, Kasidis Puektes,Jetsada Phongwasin and Korthong Thongtaem

Location: Sriracha, Cholburi, Thailand

Commission: Façade Renovation

Height: 24 meter

Façade Area: 1,200 Square meters

TUKCOM I.T. mall has been rising with the rapid evolution of information and technological products from 2000 on. The market has changed dramatically with the recovering economy from 1997 crisis. Asian consumers update their I.T. products in routine fashion. From Laemtong shopping mall built in the early 90’s for diverse product oriented, the building was then converted into a shopping center devoted to communication and technology products (computers, mobile phones, camera, gadget etc.) and renamed to TUKCOM I.T. mall. Since then the new brand has been expanding and new TUKCOM building is built one every 2 year. After 5 years, there are 3 TUKCOMs in Thailand and a few more at plan.

Once TUKCOM, as a brand of mall that gather all technological gadgets, has been established among local consumer at large, they want to facelift their original design of the building to something that reflects the characteristics of the products being sold in the mall. TUKCOM as a brand has already been something that people remember. Now they would like people to recognize its building as well. TUKCOM Sriracha is one of the first 3 buildings we came up with Black & White pixel façade concept (the other 2 are in Cholburi and Udornthani).

The 1,200 square meter façade is undulated and divided into 765 economical triangular pixels. The black, white and mirror finished aluminum composite panels are distributed through outs in random algorithm. Framing by the dark red aluminum panel, the existing advertisement billboard has been expanded along the side façade to the front face marking the main entrance of the building. A lot of existing building skin are still intact but refurbished. TUKCOM Sriracha is the prototype project for the new TUKCOMs that will be built in the near future, not to be exactly the same but to share certain characteristics for better recognition as a brand.

TUKCOM CHOLBURI (Complete images)

Posted in 2012_TUKCOM Cholburi, Architecture by pitupong on February 27, 2013

SS-TukCom-Cholburi-06The first Tukcom I.T.mall black&white series; Tukcom Choluri, Thailand.

Design Team: Pitupong Chaowakul with Wattikon Kosolkit, Yupadee Suvisith, Nuntawat Tassanasangsoon, Suchart Ouypornchaisakul, Santi Sarasuphab and Peechaya Mekasuvanroj

Khmar Market at BMMF4

Posted in 2013_Big Mountain Music Festival 4, Architecture by pitupong on February 26, 2013

BMMF4_market_01Having become the icon of public activity at Big Mountain Music Festical, The Khmar Market takes the shape of circular UFO in BMMF4 during December of 2012. The 4th edition of the temporary shading uses 1,344 pieces of Khmar bands.

Design team: Pitupong Chaowakul with Kasidis Puektes, Suchart Ouypornchaisakul, Best Pinyocheep





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